Summary of the Digital Dance Culture LLC’s (DDC) Privacy Policy  
The Introduction identifies the basic DDC Services covered by this Privacy Policy and provides a brief overview of what this Policy covers.
This section addresses the types of information that DDC collects directly from users and the collection of non- personally identifiable information via cookies and related technologies by, and on behalf of, UPG and third parties.
This section provides information on users’ options to control how their information is collected and used, how DDC notifies users about future Privacy Policy changes, where DDC stores data, and third-party websites and services that may link to the DDC Services.
This section describes how DDC uses your information to provide and manage the DDC Services, including when DDC may disclose your information to third parties that assist DDC in providing those services.
This section describes DDC’s security measures.
This section informs users how to access and change their personal information stored by DDC, and how to cancel their accounts.
This section instructs users how to contact DDC.
Digital Dance Culture, LLC, through itself and its subsidiaries (“DDC” or “we”), operates several websites, including, but not limited to, and (together, the “DDC Sites”), which provide a collection of online
services, including, without limitation, various online games, online forums, social networking features, personalized content and branded programming, and any other features, content or applications offered from time to time by DDC in connection with DDC’s business, including when the DDC Sites are accessed via the Internet, mobile or other device (collectively, the “DDC Services”).
This Privacy Policy applies to all “users,” including both those who use some of the DDC Services without being registered and “Members” who have registered with UPG to create a profile, or otherwise  participate in an activity on the DDC Services. The Policy describes DDC’s collection and use of users’ personal information (e.g., information that identifies a specific person, such as full name or email address) where that information is not otherwise publicly available on the DDC Services. It also describes generally DDC’s practices for handling non-personally identifiable information (e.g., interests, demographics and site usage) to the extent such information is associated with a particular user or user account.
User Submitted Information
Registration Information is the information that users provide to DDC: (a) to register for certain DDC Services, for example, participating in online gaming, supplying user reviews, or participating in chat rooms; or (b) to purchase products or services from or through the DDC Services. Registration
Information may include one or more of the following: full name, email address, gender, date of birth, postal address, telephone number and credit card number.
My DDC Profile Content consists of information Members may choose to add to their My DDC profile, including a Member’s profile picture or avatar, user name, vanity URL, stated location, gender, online addresses or gamer profile (i.e., gaming name, clan affiliation, game play statistics, and the like and free- form content such as a Member’s Bio, stream, blog, friends, games, photo albums, videos, audio conversations, and similar information). You can control which DDC users can post to or comment in your My DDC Profile Content by adjusting your My DDC Profile Settings. My DDC Profile Content is always public, which means it is available to everyone and may be displayed in search results both on the DDC Services and on external search engines.
Public Site Content consists of information you disclose in public areas of an DDC Site, such as the [My DDC Profile Content, Member home pages], message boards, chat rooms and other community areas. Please be aware that Public Site Content is always public and available to everyone and may be displayed in search results both on the DDC Services and on external search engines.
Correspondence consists of information you disclose when you contact DDC, for example, for customer service purposes.
DDC Collected Information
DDC Site Activity Information. When users access the DDC Services, we may collect certain non- personally identifiable information about those visits. For example, in order to permit your connection to the DDC Services, our servers receive and record information about your computer and browser,  including potentially your IP address, browser type, and other software or hardware information. If you access the DDC Services from a mobile or other device, we may collect a unique device identifier assigned to that device or other transactional information for that device in order to serve content to it. We also may use cookies and other tracking technologies (including browser cookies, pixels, beacons, and Adobe Flash technology including cookies), which are comprised of small bits of data that often include  an anonymous unique identifier. Websites send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that site. We may use these technologies to collect and store information about your usage of the DDC Services, including your actions while using the DDC Services, such as pages you have visited, search queries you have run, advertisements you have seen, as well as other anonymous, non-personally identifiable information. DDC may also use cookies and similar tools to relate your use of the DDC Sites to personal information obtained from you or a third party. For example, if you’ve asked us to provide you information about our upcoming products or promotions, cookie and/or click stream data about your activities on the DDC Sites may allow us to limit the materials we provide   you to items we think you will find interesting, based on your prior online activities and preferences.
However, we will not coordinate your personal information and cookie or click stream information in this manner without first obtaining your express affirmative consent.
Third parties that support the DDC Services by serving advertisements or providing services, such as allowing users to share content or tracking aggregate site usage statistics, may also use these
technologies to collect similar information. DDC does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies. For more information about third-party ad networks that use these technologies, see
Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Users can manage the use of Flash technologies, including cookies, with the Flash management tools available at Adobe’s website, see
Please note that by blocking any or all cookies you may not have access to certain features or personalization available through the DDC Services.
Third Parties. To improve the quality of the DDC Services, we may supplement the information we collect with information from third parties. If you access the DDC Services through a third-party connection or log-in, we may also collect your user ID and/or user name associated with that third-party service, or any information you have made public in connection with that service or which the third party shares with partner services.
Means of Notice. This Privacy Policy is the primary means by which DDC provides you with notice about its collection and use of your personal information. DDC will not use your personal information in a manner different from what is described in this Privacy Policy without your permission.
Privacy Policy Changes. DDC may modify this Privacy Policy as necessary. If we make material changes to this Privacy Policy that expand our rights to use your personal information, we will notify you to seek your consent through email or a prominent posting on the site.
Location of Data. The DDC Services are hosted in the United States. If you are a user located outside the United States, you understand and consent to having any personal information you provide transferred to and processed in the United States. U.S. data protection and other relevant laws may not be the same as those in your jurisdiction. As a result, please read this Privacy Policy with care.
Linked Websites or Services. The DDC Services may also be linked to sites or services operated by UPG affiliates (i.e., that are part of the News America Group: “Affiliated Companies”) or third parties, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by third parties. DDC is not responsible for the privacy practices  of any such third parties, and once you leave the DDC Services via a link, enable a third-party service, or click an advertisement, you should check the applicable privacy policy of the third-party site. Additionally, although all Affiliated Companies adhere to the News Corporation corporate Privacy Principles, users  who visit an Affiliated Company site should still refer to its separate privacy policy, which may differ in some respects from this Privacy Policy.
Information Made Public Through Use of UPG Services and User Privacy Settings
Public Site Content, including, without limitation, the My DDC Profile Content, is always publicly available to anyone, including other users, search engines, advertisers, third-party application developers, and anyone else with access to the DDC Services. You control what information you add to your My DDC Profile Content. You may also restrict which other DDC users can post content or comments to your My DDC Profile through your My DDC Profile Settings.
DDC’s Use and Disclosure of Information
We only share your non-public personal information with non-affiliated third parties when we believe sharing is permitted by you or authorized by this Privacy Policy. In addition, DDC may share your personal information with Affiliated Companies.
We use the information we collect from and about users for the following purposes:
To provide and manage the DDC Services. We use the information we collect from and about users to provide the DDC Services and features to you including to measure and improve those services and features, to personalize your experience by delivering relevant content, advertising and marketing messages, to allow you to participate in online games, contests or promotions, to enable you to communicate and share with other users, and to provide you with customer support and respond to inquiries. We may use aggregated, anonymous data about use of and activity on the DDC Services to assist us in this regard and such data is not subject to this Privacy Policy.
To allow third-party service providers to assist us in providing and managing the DDC Services. DDC may make your non-public personal information available to certain third-party service providers, such as contractors, agents or sponsors, who help us manage or provide the DDC Services. These outside  service providers are required to protect non-public personal information entrusted to them and not use it for any other purpose than the specific service they are providing to DDC.
To allow other users to find you. In order to locate My DDC Members that a user may already know in the physical world and/or want to get to know in the online world, DDC allows users to search for Members using information the user already knows, such as username, full name, or gamer profile, and identifies users matching that search information.
To deliver relevant advertising. We may use the information you provide to us, and information we collect about your use of the DDC Services through cookies and other technologies, to assist us in delivering you relevant ads when you visit the DDC Services. We may work with third-party advertising networks and advertisers who help deliver these ads to you. We do not share your non-public personal information with these third parties, but we may share anonymized or aggregated information with them to improve the relevancy of the ads you see on the DDC Services. As noted above, these third-party advertising  networks and advertisers may also use cookies and similar technologies to collect and track non- personally identifiable information such as demographic information, aggregated information, and Internet activity to assist them in delivering advertising that is more relevant to your interests. To find out more about third-party online advertising and to opt out of this type of advertising, visit the Network Advertising
Initiative website located at
To contact you. DDC may periodically send promotional materials (e.g., newsletters) or notifications related to the DDC Services to the email address you provided to us at registration or to your account. If you want to stop receiving promotional materials from DDC, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of as long as you are a Member, such as notifications of changes to the DDC Services or policies.
To protect the rights of DDC and our users. There may be instances when DDC may disclose user information without providing notice or choice, including situations where DDC has a good faith belief that such disclosure is necessary in order to: (i) protect or defend the legal rights or property of DDC, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of users of the DDC Services or members of the public;
(iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process.
To complete a merger or sale of assets. If DDC sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, DDC may transfer your information to the party or parties involved in the transaction as part of that transaction.
DDC uses commercially reasonable administrative, technical, personnel and physical measures to safeguard user information and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification.
User Control. To access, correct or update your account or other personal information such as your city or interests, please use the “My Account” link on the DDC Site on which you are registered. You may unsubscribe from any premium DDC Service for which you have previously subscribed by following the instructions included in the DDC Terms of Use: Remember that  even after you cancel your account, copies of some information from your account may remain viewable  in some circumstances – where, for example, you have shared information with a third-party application  or website. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies.
Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.


If you have questions about this Privacy Policy, please contact DDC via our online form, available at:  or write to us at:
Digital Dance Culture, LLC
Atlanta, GA 30302